PLEY BY NEY™

The Official Energy of Play

Built for performance.

Backed by elite athlete DNA.

Designed to dominate the sports hydration category.​

 

WHAT FUN BRANDS PROVIDES

1. Exclusive Territorial License

You receive an exclusive license to operate PLEY BY NEY™ within your defined territory.

This includes:

• Protected use of the PLEY BY NEY trademark

• Legal brand exclusivity in your region

• Access to global brand recognition connected to Neymar’s athletic legacy

• First-mover advantage in the premium sports hydration segment

You are not reselling a drink.

You are building a national performance brand.

 

 

 

2. Full Production & Commercial Rights

 

 

Fun Brands grants you the right to:

 

• Manufacture the product locally

• Distribute across retail, wholesale, horeca, gyms and sports clubs

• Market the brand in your territory

• Execute sponsorships and athletic partnerships

 

 

You own the local execution.

We provide the global platform.

 

 

 

3. High-Performance Product Formulas

 

 

Partners receive:

 

• Core electrolyte hydration formulas

• Functional performance blends

• Ingredient and sourcing standards

• Quality control and safety protocols

• Regulatory compliance framework

 

 

Formulations are performance-focused, with optional localization adjustments to match regional preferences and regulations — without compromising athletic positioning.

 

This is built to compete in the global sports hydration market.

 

 

 

4. Professional Sports Packaging System

 

 

We provide:

 

• High-impact bottle and can design

• Athlete-driven visual identity

• Label system for performance line extensions

• Print-ready production files

• Shelf-dominating packaging guidelines

 

 

Packaging is built for:

 

• Stadium visibility

• Gym appeal

• Athlete endorsement

• Retail differentiation

 

 

 

 

5. Official Brand & Athlete Marketing Playbook

 

 

Every partner receives the PLEY BY NEY Sports Brand Manual including:

 

• Brand positioning vs. competitors

• Performance-driven tone of voice

• Athlete alignment standards

• Campaign visuals & creative direction

• Sponsorship activation frameworks

• Sports partnership templates

 

 

This ensures the brand remains performance-first in every market.

 

 

 

6. Launch & Activation Toolkits

 

 

Franchisees receive ready-to-deploy assets:

 

• Athlete campaign templates

• Gym activation materials

• Tournament sponsorship kits

• Retail POS displays

• Digital ad systems

• Social content frameworks

 

 

You can launch fast.

And scale faster.

 

 

 

7. Global Sports Positioning & Strategic Support

 

 

PLEY BY NEY™ is positioned as:

 

A premium, performance-driven hydration brand rooted in elite sport culture.

 

Fun Brands supports partners with:

 

• Global campaign strategy

• Athlete collaboration direction

• Major event activation concepts

• International marketing alignment

• Innovation roadmap for line extensions

 

 

You are locally strong — globally aligned.

 

 

 

8. Merchandising & Performance Extensions

 

 

Partners may expand into approved brand extensions:

 

• Training apparel

• Water bottles & shaker systems

• Sports accessories

• Limited-edition athlete drops

• Performance bundles

 

 

This turns PLEY BY NEY into a multi-category sports platform.

 

 

 

FRANCHISEE RESPONSIBILITIES

 

 

This is not passive licensing.

This is competitive execution.

 

 

 

1. Production Excellence

 

 

You must maintain:

 

• Certified filling facilities

• High-volume production capability

• Strict quality assurance standards

• Reliable ingredient sourcing

 

 

Consistency equals credibility in sport.

 

 

 

2. Distribution Strength

 

 

Franchisees must build or maintain:

 

• Retail distribution

• Gym and sports club penetration

• Stadium and event partnerships

• Wholesale network

• Logistics infrastructure

 

 

Speed to shelf wins market share.

 

 

 

3. Direct-to-Consumer & E-Commerce

 

 

Partners are responsible for:

 

• Online store operations

• Subscription models

• Athlete campaign funnels

• Digital order fulfillment

 

 

Performance brands thrive online.

 

 

 

4. Local Marketing & Athlete Engagement

 

 

Franchisees execute:

 

• Athlete sponsorships

• Sports event activations

• Tournament partnerships

• Influencer collaborations

• School & academy programs

 

 

The brand must live where athletes compete.

 

 

 

5. Merchandising & Activation Execution

 

 

You manage:

 

• Retail displays

• Sampling campaigns

• Tournament booths

• Branded coolers and fridges

• Sports venue presence

 

 

Visibility builds trust.

 

 

 

6. Social Media & Performance Content

 

 

Local teams must:

 

• Operate official regional channels

• Produce high-energy athletic content

• Highlight partnerships and competitions

• Engage performance communities

 

 

Content must feel fast, bold, and competitive.

 

 

 

7. Advertising & Public Relations

 

 

Franchisees handle:

 

• Media buying

• Sports media PR

• Press launches

• Athlete appearances

• Brand storytelling in performance outlets

 

 

The narrative must stay performance-first.

 

 

 

The Opportunity

 

 

The global sports hydration market continues to grow.

 

PLEY BY NEY™ enters as:

 

• Premium positioned

• Performance-focused

• Built for scale

 

 

If you have:

• Production capability

• Distribution power

• Marketing muscle

We provide the brand platform.

You dominate your territory.

 

 

​

• Exclusive license to use the PLEY BY NEY trademark

• Rights to produce, distribute, and market the brand

• Product formulas, adaptable to local tastes

• Packaging designs

• Brand Book and marketing guidelines

• Design templates for marketing materials

• Global brand positioning and marketing strategy support

• Merchandising rights and brand extensions