Innovating Taste Empowering Wellness
Building lifestyle beverage brands with iconic talent and global partners
Who We Are
Fun Brands is a Florida beverage company behind PLEY BY NEY, a lifestyle drink, developed in partnership with NR Sports Ltd., the IP licensing company of global football superstar Neymar Jr. The company was founded by Neymar and beverage industry leaders and is now seeking partners worldwide to launch PLEY BY NEY market by market. With Neymar's brand, innovative packaging, and a successful launch in Brazil, Fun Brands invites beverage companies to join the global expansion of PLEY BY NEY.
My Lifestyle Drink
PLEY BY NEY is more than a drink—it’s a way of life. Created in collaboration with global football icon Neymar Jr., it’s inspired by movement, joy, and the simple act of living well every day. Crafted with 100% all-natural ingredients, PLEY BY NEY blends refreshing coconut water with real fruit juice to deliver clean, great-tasting hydration—with no alcohol, no caffeine, and no artificial ingredients. Born in Brazil, the brand brings bold, tropical flavors designed for all ages, any moment, and every kind of activity—from training and recovery to social moments and everyday play. Powered by Neymar’s energy, style, and global influence, PLEY BY NEY celebrates play, positivity, and passion—on the field and beyond.
Fun Brands Provides
Exclusive license to use the PLEY BY NEY trademark
Packaging designs
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Global brand positioning and marketing strategy support
Rights to produce, distribute, and market the brand
Brand Book and
marketing guidelines
Merchandising rights​​
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Product formulas, adaptable to local tastes
Design templates for marketing materials
Brand extensions
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Nr Sports
NR Sports Ltd. is a private career and image management firm headquartered in São Paulo, Brazil, specializing in the representation, branding, and commercial development of elite athletes. Founded in 2006 by Neymar’s parents, the company was established to manage Neymar’s professional career and global public image. Since its inception, NR Sports Ltd. has overseen every aspect of Neymar’s commercial strategy, partnerships, and brand positioning. Through its stewardship of one of the world’s most recognizable and marketable athletes, NR Sports has built a reputation as a leader in the sports management industry—defined by strategic vision, exclusivity, innovation, and excellence in brand governance.
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