Joe Peleg has been an Industry Taste-Maker and Innovator for over 35 years, and is now working alongside a team of experts on the global launch of Pley By Ney - the new beverage from world-renowned soccer player Neymar Jr. The beverage line focuses on the “Tastes of Brazil,” a country of incredible flavors and innovation.
Joe's entrepreneurial spirit extends throughout the food and beverage industry worldwide. He's proudly operated and consulted for restaurants, airlines, banquet halls, and event venues. These experiences led him to pursue the untapped, steadily growing audience of low and non-alcoholic beverages as a true pioneer in the business.