Maria is an innovation and brand strategy leader with over 20 years of experience across global companies and consulting firms. She has led innovation initiatives throughout Latin America, with strong expertise in strategy, positioning, portfolio development, and business growth.
Throughout her career, she has managed global and regional brands such as Havaianas, Trident, Halls, Smirnoff, Johnnie Walker, Neve, and Scott, and played a key role in building and structuring the Innovation function at Kimberly-Clark Latin America. She currently serves as a consultant and venture leader, supporting companies in the creation and scaling of new businesses, products, channels, and services.